Aimia Wins Loyalty Programme of the Year

Posted by Aimia on Jul 23, 2018 9:39:42 AM

Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) today announced that it has been named Loyalty Programme of the Year at the sixth edition of The Loyalty & Engagement Awards 2018, held in Singapore last Friday.

The Loyalty & Engagement Awards, organised by Marketing in 2013, honours the best loyalty marketing and engagement strategies in Asia Pacific. The show is the first of its kind to recognise marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.

Following the success of their 2017 Bronze award for ‘Best Loyalty Program – Retailer’ category, Aimia has achieved even greater heights by clinching Loyalty Programme of the Year for PT Mitra Adiperkasa (MAP Group). This award was the top prize of the night and recognizes the loyalty programme that most successfully added value to its members, customers and partners which encouraged and achieved loyal behavior.

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Topics: Retail, Personalization, Customer View, Loyalty Strategy, Loyalty Trends

Consumer Loyalty Requires You to Listen

Posted by Aimia on May 24, 2018 4:37:16 PM

Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful. I’m willing to bet that one of the qualities that makes that relationship so successful is each person’s willingness to listen. In this relationship-era where brands are looking to build authentic and long-lasting connections with consumers, it is imperative that they first… listen. 

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Topics: Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Omni-channel | Digital, Customer View, Customer Data & Analytics, Loyalty Strategy

Structuring Your Loyalty Team for Success

Posted by Aimia on May 24, 2018 4:27:26 PM

People think of personalization in many ways. Some, very simplistically: a first name on an email. Others, view it as much more: providing personalized experiences based on a holistic view of the customer. As companies continue to gather more data across more touchpoints, customers’ expectations are rising. They expect relevant, real-time, right-time, individualized communications. In order to deliver on these expectations, companies must begin by thinking strategically about their organizational structure as it relates to loyalty.

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Topics: Retail, Customer Experience, Customer Engagement, Customer Data & Analytics, Loyalty Trends, Loyalty Strategy, Customer View

What Brick & Mortars Can Learn from Airlines

Posted by Aimia on May 24, 2018 4:22:01 PM

When it comes right down to it, a loyalty program is an agreement between a brand and their customer. When a customer signs on for a rewards program, they know they’re giving up something invaluable – their information, habits, and behaviors – in exchange for certain treatment from that brand.

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Topics: Retail, Customer Experience, Customer Engagement, Loyalty Strategy, Customer Data & Analytics

The Ticket to Flight Loyalty: The Golden Profile

Posted by Aimia on May 24, 2018 4:17:07 PM

Airlines have long been leaders and experts at cultivating dynamic, trend-setting loyalty programs. Their treasure trove of information allows marketers to engage with travelers in a meaningful way.

What airlines get right about loyalty is creating an experience for members that’s different from non-members – priority boarding, private lounges and free flights make customers feel valued. However, airlines can learn from other industries that rewarding for interactions beyond miles through social engagement, mobile, and surveys allows brands to gather more data to create truly personalized offers and communications.

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Topics: Travel & Hospitality, Personalization, Segmentation, Customer Experience, Customer Engagement, Loyalty Strategy, Customer Data & Analytics

Thoughtful Segmentation Leads to Growth

Posted by Aimia on May 22, 2018 6:31:25 PM

With the customer truly driving brand interactions, we as marketers need to talk to our customers individually and personably. Bringing this 1:1 communication to scale is the challenge, but it’s one in which we’re narrowing the gap each day. The following are ways in which advanced segmentation is bringing us closer to this goal.

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Topics: Segmentation, Customer Experience, Customer View, Customer Engagement, Loyalty Strategy, Retail, SmartJourney

Aimia Featured on Worldwide Business With kathy ireland

Posted by Aimia on May 22, 2018 4:02:02 PM

Worldwide Business with kathy ireland®  recently invited Aimia's proprietary loyalty team to  discuss how brands can adapt to the changing landscape of business by taking a customer-first approach. 

This segment covers

  • Removing data silos and using analytics to develop a holistic view of the customer
  • How brands can evolve by focusing on the customer
  • The 5 milestones to ideal in growing your highest value customers
  • Identifying behavioral segments and evaluating customer value at each step of the customer journey
  • Influencing consumer behavior through meaningful communication
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Topics: SmartJourney, Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Omni-channel | Digital, Segmentation, Customer Experience, Customer Engagement, Customer View, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics

This Is Your Golden Ticket to Predictable Customer Growth

Posted by Aimia on May 19, 2018 8:05:42 PM

We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing true ROI.

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Topics: Retail, Travel & Hospitality, Personalization, CPG, Telco, Financial Institutions, Omni-channel | Digital, Segmentation, Customer Experience, Customer Engagement, Customer View, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics

End the Discount Free Fall

Posted by Aimia on May 17, 2018 2:32:49 PM

It’s almost mind-boggling the amount of challenges facing marketers today. Not only are budgets dropping, but in a world where shoppers are inundated with messaging from the moment they wake up until they finally turn off all electronics, it’s harder and harder to gain their attention. This is why many brands have turned to discounting to attract new customers or reactivate those they haven’t seen in a while. At first, this strategy may work. But the more customers are accustomed to a brand offering deals, the less they feel they need to frequent the brand. And with so many discounting brands, there is very little differentiating your company from the hundreds of offers they receive from others. At this point, your brand is lost in the promotional fray.

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Topics: Loyalty Trends, Loyalty Strategy, Retail