Retail Trends: Machine Learning and Augmented Reality

Posted by Aimia on Oct 1, 2018 2:17:34 PM

In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands. When retailers can enhance and add value to the customer experience, they should be leveraging technology to create a holistic view of their customer and blend the line between virtual and reality to better serve their customers.

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Topics: Retail, Omni-channel | Digital, Customer Experience, Customer Engagement, Loyalty Strategy, Loyalty Trends

Investing in a Customer First Engine Room

Posted by Aimia on May 28, 2018 10:16:37 PM

Since the turn of the century, the age of information has seen masses of data dumped into disconnected silos across many retail organizations. Limited access, capability, focus and free time has meant that until very recently we were only able to skim stones across the surface of this pool of potentially rich insight. However, where once IT systems creaked to breaking point whenever a non-batch data request was made, the digital transformation of customer data management is now enabling the development of inter-connected information ecosystems and finally rich customer insight. With loyalty programs in which customers self-identify, retailers can connect disparate pieces of data across multiple silos and touchpoints to build a complete picture of their customers – what we call the Golden Profile. With this Profile, retailers create relevant messaging to reach their consumers in a meaningful, impactful way.

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Topics: Retail, Customer Engagement, Customer Data & Analytics, Omni-channel | Digital, Segmentation, Personalization

Consumer Loyalty Requires You to Listen

Posted by Aimia on May 24, 2018 4:37:16 PM

Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful. I’m willing to bet that one of the qualities that makes that relationship so successful is each person’s willingness to listen. In this relationship-era where brands are looking to build authentic and long-lasting connections with consumers, it is imperative that they first… listen. 

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Topics: Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Omni-channel | Digital, Customer View, Customer Data & Analytics, Loyalty Strategy

The Big Benefits of Personalization

Posted by Aimia on May 22, 2018 5:13:44 PM
It’s widely understood in the retail industry that personalization is key to connecting with customers. Companies understand that personalized communications and experiences have great influence on both customer retention and loyalty. However, the reality is many have yet to crack the code, and they often lack the tools to make it happen in a way that’s practical and efficient.
 
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Topics: SmartJourney, Retail, Personalization, Omni-channel | Digital, Customer Experience, Customer Engagement, Customer View, Customer Data & Analytics

Aimia Featured on Worldwide Business With kathy ireland

Posted by Aimia on May 22, 2018 4:02:02 PM

Worldwide Business with kathy ireland®  recently invited Aimia's proprietary loyalty team to  discuss how brands can adapt to the changing landscape of business by taking a customer-first approach. 

This segment covers

  • Removing data silos and using analytics to develop a holistic view of the customer
  • How brands can evolve by focusing on the customer
  • The 5 milestones to ideal in growing your highest value customers
  • Identifying behavioral segments and evaluating customer value at each step of the customer journey
  • Influencing consumer behavior through meaningful communication
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Topics: SmartJourney, Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Omni-channel | Digital, Segmentation, Customer Experience, Customer Engagement, Customer View, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics

This Is Your Golden Ticket to Predictable Customer Growth

Posted by Aimia on May 19, 2018 8:05:42 PM

We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing true ROI.

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Topics: Retail, Travel & Hospitality, Personalization, CPG, Telco, Financial Institutions, Omni-channel | Digital, Segmentation, Customer Experience, Customer Engagement, Customer View, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics