CASE STUDY: BENEFITS OF CONSOLIDATING LOYALTY STRATEGY AND PLATFORM

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Why Consolidate Loyalty Strategy And Platform With A Single Vendor?

While not uncommon for buyers to opt to select a loyalty strategy partner separate from their loyalty platform partner - to know their program design and translate it into requirements prior to selecting a platform - we have seen that the practical reality of execution puts to the validity of this approach into question . The reality we have seen is that this approach tends to cause delays, cost increases, and problems in execution.