CASE STUDY: LOYALTY ECONOMICS FOR RETAILERS

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Moving from Opaque Costs to Clear Profit

by Manu Sarna, Vice President, Loyalty Strategy & Analytics

Consumers shop where they want, how they want and when they want, often with mobile device firmly in hand. Receiving deals on your smartphone, researching products on your desktop and buying them via a mobile app, are a few examples that don’t represent your typical customer journey. The new empowered, distracted shopper navigates a fragmented, multi-channel universe where the journey to checkout is complex and winding. In this white paper, we explore how this has created a sea change for marketers, and why they need re-evaluate the money they spend on traditional marketing tools.