Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) today announced that it has been named Loyalty Programme of the Year at the sixth edition of The Loyalty & Engagement Awards 2018, held in Singapore last Friday.
The Loyalty & Engagement Awards, organised by Marketing in 2013, honours the best loyalty marketing and engagement strategies in Asia Pacific. The show is the first of its kind to recognise marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.
Following the success of their 2017 Bronze award for ‘Best Loyalty Program – Retailer’ category, Aimia has achieved even greater heights by clinching Loyalty Programme of the Year for PT Mitra Adiperkasa (MAP Group). This award was the top prize of the night and recognizes the loyalty programme that most successfully added value to its members, customers and partners which encouraged and achieved loyal behavior.
PT Mitra Adiperkasa (MAP Group)’s MAPCLUB is Indonesia’s largest loyalty program with over 150 international brands and more than 2,200 stores under its umbrella.
MAPCLUB program was launched in January 2016 in partnership with Aimia as an umbrella loyalty program for 150 brands that it has in the portfolio. The program aims to understand member behavior, recognize and reward members, provide personalized experience, and use data to drive value to brands.
Following the success of its program launch, Aimia used data driven strategies to continuously understand, engage and drive value for members and the brands through targeted, personalized and integrated campaigns and competitions. In turn, this has brought exceptional results for the brand and value to engaged members – a tremendous success for a program which has only been running for 2.5 years.
Kevin Kan, Managing Director, Asia, Aimia, said: “I am very proud of our team at Aimia who have been innovative and creative in delivering a successful and relevant loyalty program for MAPCLUB. The hard work in segmenting data and then personalizing campaigns has resonated with MAPCLUB members who have become more engaged and increased their spending in MAP brand stores. We thank MAPCLUB for being a wonderful client and entrusting the MAPCLUB programme to Aimia and making it the most desired loyalty program in Indonesia.”
Aimia was established in Indonesia in 1996. The 80-strong team provides a range of services including campaign and creative services, analytics, operations and management of loyalty programmes, and is a Centre of Excellence to support the growing needs of our global clients in Asia Pacific and beyond.
Aimia Inc.’s (TSX: AIM) data-driven marketing and loyalty analytics provides clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.
Aimia partners with groups of companies and individual companies to help generate, collect and analyze customer data and build actionable insights.
Our businesses include Aeroplan in Canada and Air Miles Middle East. The provision of loyalty strategy, program development, implementation and management services for other clients are underpinned by leading products and technology platforms such as the Aimia Loyalty Platform – Enterprise and Aimia Loyalty Platform – SaaS, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.
For more information about Aimia, visit www.aimia.com.
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