Aimia

Recent Posts

5 Ways QSRs Can Increase Revenue and Margins for 2019

Posted by Aimia on Nov 5, 2018 7:47:10 AM

 

As leading QSRs look to stay competitive, it’s time to do more with data. For too long, restaurants have used punch cards – first physical then moving into the digital realm with mobile campaigns – to reward loyal customers.  While punch cards are a great engagement and repeat purchase tactic, they don’t collect the most important customer data. Your competition is beginning to invest in next gen retention strategies and technology to collect customer data to deliver personalized experiences across each customers’ journey.  Once you have critical customer data in hand, you can look across verticals and adopt the tactics other brands are using to increase engagement and retention.  

 

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Topics: Retail, Personalization, Omni-channel | Digital, Segmentation, Customer Experience, Customer View, Loyalty Strategy, Loyalty Trends

3 Steps to Limiting Loyalty Fraud

Posted by Aimia on Oct 22, 2018 12:48:47 PM

Loyalty programs provide opportunities for people to get free stuff. As part of the loyalty game, engaged loyalty members look for ways to earn more points faster, which brands may provide through accelerated earn opportunities like double- or triple-points days, or buy 3 get 1 free offers, etc. However, as loyalty grows more complex, these earn opportunities may inadvertently create unplanned loopholes, which savvy members will certainly find. Remember when airlines had hidden cities? We’d book our flights through those cities to save money and/or earn extra miles. Unfortunately, unintended loopholes such as these can create an opportunity for loyalty program fraud. When looking to limit loyalty fraud, we recommend a three-pronged approach: Prevent-Detect-Monitor.

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Topics: SmartJourney, Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Loyalty Strategy, Customer Data & Analytics

By the Book: Understand and Manage Your Loyalty Points Liability

Posted by Aimia on Oct 8, 2018 11:35:53 AM

 

Loyalty continues to be the number one strategy used by brands for retaining customers and lifting behavior. Aimia’s own clients see on average a 7x+ ROI and increased engagement among members, making their investment in loyalty worth it. When considering starting or revamping your loyalty, however, you need to determine if your program will be currency based (think points or miles) or not. If you decide a currency is imperative to your strategy, be prepared to partner with your C-suite, financial and legal teams on an ongoing basis. Today, regulation around points liability is becoming stricter, as governments want to protect the financial interests of consumers.

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Topics: SmartJourney, Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Customer Experience, Loyalty Strategy

Whitepaper: Building a Customer-First Retail Future

Posted by Aimia on Oct 1, 2018 7:37:00 PM

There's no doubt that unique customer experiences are the future of retail. More and more, marketers are cultivating their strategies to deliver personalization . The age of individualized communications is at hand - and with the continuing evolution of technology and data insights, retail marketers have endless opportunities to cultivate their highest value customers for growth. This whitepaper explores the tactics and strategies marketers can use to not simply keep their brands alive - but to lead the marketplace with innovation, distinction and opportune interactions to better serve their customers.

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Topics: SmartJourney, Retail, Customer Experience, Customer Data & Analytics, Loyalty Trends, Loyalty Strategy

Retail Trends: Machine Learning and Augmented Reality

Posted by Aimia on Oct 1, 2018 2:17:34 PM

In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands. When retailers can enhance and add value to the customer experience, they should be leveraging technology to create a holistic view of their customer and blend the line between virtual and reality to better serve their customers.

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Topics: Retail, Omni-channel | Digital, Customer Experience, Customer Engagement, Loyalty Strategy, Loyalty Trends

Hook Customers On Your Brand

Posted by Aimia on Sep 17, 2018 2:37:55 PM

For top brands that have found their hook as customer habits - think Amazon when you need anything quickly, Nike when you want to improve fitness, Walgreens when you want overall health - becoming a habitual part of a customer's lifestyle means bringing in revenue and building continuous growth.

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Topics: Retail, Personalization, Customer Experience, Customer Engagement, Loyalty Trends, Loyalty Strategy

What is The Amazon Prime for Your Company?

Posted by Aimia on Sep 15, 2018 7:58:02 PM

How a Paid Tier or Program Can Add Recurring Revenue for Your Brand

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Topics: Travel & Hospitality, Customer Experience, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics

Personalisation - The Path to Better Cx

Posted by Aimia on Sep 14, 2018 4:09:08 PM

 

What happens when a "trend" becomes a "must-have"? Personalisation has been a buzzword in the loyalty marketing realm for the past couple of years, yet it's no longer something that is a nice to have; in the age of the empowered customer, brands need to better serve customers an individualised experience. 

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Topics: SmartJourney, Travel & Hospitality, Personalization, Customer Experience, Customer View, Loyalty Strategy

7 Campaigns You Need - And the Psychology That Drives Them

Posted by Aimia on Sep 14, 2018 2:43:50 PM

A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor’s voice can be incredibly moving, a well-planned communications strategy will fuel your loyalty program.

There are seven Loyalty Campaigns that every loyalty program should include. Each campaign influences a specific type of behavioral response from program members. There is one psychological principle that is of paramount importance to each campaign’s success. Apply these principles and maximize customer lifetime value.

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Topics: Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Customer Experience, Loyalty Strategy, Loyalty Trends, Customer Engagement

How Points Free Loyalty Can Limit Liability

Posted by Aimia on Aug 18, 2018 5:44:50 PM

 

Most businesses seeking a way to acknowledge their customers use "loyalty" programs that are scarcely more than surface-level engagement leveraging heavy discounts. This approach can alienate customers who are unable to differentiate between a slew of identical programs. And since these types of redemption programs use points as a form of currency that may sit on the books for years (depending), they require stakeholder buy-in across the organization - a challenge most marketers wish to avoid. 

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Topics: SmartJourney, Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Customer Experience, Customer Engagement, Loyalty Strategy, Loyalty Trends