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Michelle Desnoyer

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Retail Loyalty Landscape – Current Global Perspective

Posted by Michelle Desnoyer on Aug 8, 2019 12:39:32 PM

Retail loyalty programs are some of the most abundant in the marketplace today. As a result, consumers can now expect most of their favorite brands to offer incremental benefits for loyalty. To the consumer, this sounds great, right? However, what we see is most retailer loyalty programs look nearly identical. In a world where loyalty programs have become “expected,” how do businesses stand out from the competition?

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