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Banking Loyalty: Personalization, Engagement and Blockchain

Posted by Aimia on Mar 18, 2019 5:08:00 PM

Loyalty in the banking sector is typically driven through credit cards. According to a recent Bankrate study, there are approximately 2 billion credit card holders in the USA alone, and each person carries four credit cards on average. Additionally, the rise of fintech start-ups is threatening the share of wallet for even the largest of banks. The competition is real and intense! To differentiate themselves, banks need to center their offering on core customer needs and evaluate their loyalty strategy to draw synergies from these emerging start-ups.

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Topics: Personalization, Financial Institutions, Loyalty Trends, Customer Engagement

Six Ways CPGs Use Loyalty to Drive Revenue

Posted by Kelli Ask on Feb 13, 2019 3:43:00 PM

As CPGs continue to navigate the direct-to-consumer landscape and finding ways to improve their customer experience and campaigns, loyalty continues to be the primary tactic to enable personalization, increased engagement and customer growth. 

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Topics: Customer Experience, Personalization, Loyalty Trends, Loyalty Strategy, Customer View, Customer Engagement, CPG

5 Ways to Motivate Members with Real-Time Loyalty Statements

Posted by Reid Sorenson on Nov 14, 2018 1:41:45 PM

 

The loyalty statement has long been a staple for programs. However, the monthly direct mail statements of old are being replaced by real-time trackers and email statements that use the principles of human motivation to influence customer behavior.

Most people don’t know how many points they have with their favorite brand, therefore they’re not aware of how close they are to that next tier, next reward, next status.

Incorporating the right elements into your loyalty statement plays upon the motivational cues that drives member behavior and keeps them engaged with the brand, while continuing to build that one to one relationship with the customer through recognition. Every brand has its own design for statements, but the most effective statements leverage the psychological motivators behind goal setting to keep members hooked and driven toward moving to that next milestone.

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Topics: Customer Data & Analytics, Customer Experience, Omni-channel | Digital, Financial Institutions, Telco, Loyalty Trends, Loyalty Strategy, Customer Engagement, Retail, Travel & Hospitality, CPG

6 Trends Disrupting Loyalty

Posted by Erin Raese on Nov 12, 2018 6:56:32 AM

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Topics: Customer Experience, Personalization, Financial Institutions, Telco, Loyalty Trends, Loyalty Strategy, Customer Engagement, Retail, Travel & Hospitality, CPG

Is Price Still the Main Hook for Grocery Shoppers?

Posted by Brittney Brown on Oct 1, 2018 3:55:26 PM

An Australian Perspective

With Coles retiring its long running “Down Down” advertisement campaign for the new campaign slogan “Good things are happening at Coles” – two years after Woolworths parted with their “Cheap Cheap” tagline – industry speculators are predicting the end of the supermarket price wars. But is it so?

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Topics: Customer Experience, Loyalty Trends, Loyalty Strategy, Customer Engagement, Retail

Retail Trends: Machine Learning and Augmented Reality

Posted by Erin Raese on Oct 1, 2018 2:17:34 PM

In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands. When retailers can enhance and add value to the customer experience, they should be leveraging technology to create a holistic view of their customer and blend the line between virtual and reality to better serve their customers.

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Topics: Customer Experience, Omni-channel | Digital, Loyalty Trends, Loyalty Strategy, Customer Engagement, Retail

Hook Customers On Your Brand

Posted by Aimia on Sep 17, 2018 2:37:55 PM

For top brands that have found their hook as customer habits - think Amazon when you need anything quickly, Nike when you want to improve fitness, Walgreens when you want overall health - becoming a habitual part of a customer's lifestyle means bringing in revenue and building continuous growth.

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Topics: Customer Experience, Personalization, Loyalty Trends, Loyalty Strategy, Customer Engagement, Retail

7 Campaigns You Need - And the Psychology That Drives Them

Posted by Reid Sorenson on Sep 14, 2018 2:43:50 PM

A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor’s voice can be incredibly moving, a well-planned communications strategy will fuel your loyalty program.

There are seven Loyalty Campaigns that every loyalty program should include. Each campaign influences a specific type of behavioral response from program members. There is one psychological principle that is of paramount importance to each campaign’s success. Apply these principles and maximize customer lifetime value.

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Topics: Customer Experience, Personalization, Financial Institutions, Telco, Loyalty Trends, Loyalty Strategy, Customer Engagement, Retail, Travel & Hospitality, CPG

Investing in a Customer First Engine Room

Posted by Erin Raese on May 28, 2018 10:16:37 PM

Since the turn of the century, the age of information has seen masses of data dumped into disconnected silos across many retail organizations. Limited access, capability, focus and free time has meant that until very recently we were only able to skim stones across the surface of this pool of potentially rich insight. However, where once IT systems creaked to breaking point whenever a non-batch data request was made, the digital transformation of customer data management is now enabling the development of inter-connected information ecosystems and finally rich customer insight. With loyalty programs in which customers self-identify, retailers can connect disparate pieces of data across multiple silos and touchpoints to build a complete picture of their customers – what we call the Golden Profile. With this Profile, retailers create relevant messaging to reach their consumers in a meaningful, impactful way.

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Topics: Customer Data & Analytics, Omni-channel | Digital, Personalization, Customer Engagement, Segmentation, Retail

Structuring Your Loyalty Team for Success

Posted by Aimia on May 24, 2018 4:27:26 PM

People think of personalization in many ways. Some, very simplistically: a first name on an email. Others, view it as much more: providing personalized experiences based on a holistic view of the customer. As companies continue to gather more data across more touchpoints, customers’ expectations are rising. They expect relevant, real-time, right-time, individualized communications. In order to deliver on these expectations, companies must begin by thinking strategically about their organizational structure as it relates to loyalty.

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Topics: Customer Data & Analytics, Customer Experience, Loyalty Trends, Loyalty Strategy, Customer View, Customer Engagement, Retail