5 Ways QSRs Can Increase Revenue and Margins for 2019

Posted by Aimia on Nov 5, 2018 7:47:10 AM

 

As leading QSRs look to stay competitive, it’s time to do more with data. For too long, restaurants have used punch cards – first physical then moving into the digital realm with mobile campaigns – to reward loyal customers.  While punch cards are a great engagement and repeat purchase tactic, they don’t collect the most important customer data. Your competition is beginning to invest in next gen retention strategies and technology to collect customer data to deliver personalized experiences across each customers’ journey.  Once you have critical customer data in hand, you can look across verticals and adopt the tactics other brands are using to increase engagement and retention.  

 

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Topics: Retail, Personalization, Omni-channel | Digital, Segmentation, Customer Experience, Customer View, Loyalty Strategy, Loyalty Trends

Personalisation - The Path to Better Cx

Posted by Aimia on Sep 14, 2018 4:09:08 PM

 

What happens when a "trend" becomes a "must-have"? Personalisation has been a buzzword in the loyalty marketing realm for the past couple of years, yet it's no longer something that is a nice to have; in the age of the empowered customer, brands need to better serve customers an individualised experience. 

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Topics: SmartJourney, Travel & Hospitality, Personalization, Customer Experience, Customer View, Loyalty Strategy

Aimia Wins Loyalty Programme of the Year

Posted by Aimia on Jul 23, 2018 9:39:42 AM

Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) today announced that it has been named Loyalty Programme of the Year at the sixth edition of The Loyalty & Engagement Awards 2018, held in Singapore last Friday.

The Loyalty & Engagement Awards, organised by Marketing in 2013, honours the best loyalty marketing and engagement strategies in Asia Pacific. The show is the first of its kind to recognise marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.

Following the success of their 2017 Bronze award for ‘Best Loyalty Program – Retailer’ category, Aimia has achieved even greater heights by clinching Loyalty Programme of the Year for PT Mitra Adiperkasa (MAP Group). This award was the top prize of the night and recognizes the loyalty programme that most successfully added value to its members, customers and partners which encouraged and achieved loyal behavior.

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Topics: Retail, Personalization, Customer View, Loyalty Strategy, Loyalty Trends

Consumer Loyalty Requires You to Listen

Posted by Aimia on May 24, 2018 4:37:16 PM

Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful. I’m willing to bet that one of the qualities that makes that relationship so successful is each person’s willingness to listen. In this relationship-era where brands are looking to build authentic and long-lasting connections with consumers, it is imperative that they first… listen. 

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Topics: Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Omni-channel | Digital, Customer View, Customer Data & Analytics, Loyalty Strategy

Structuring Your Loyalty Team for Success

Posted by Aimia on May 24, 2018 4:27:26 PM

People think of personalization in many ways. Some, very simplistically: a first name on an email. Others, view it as much more: providing personalized experiences based on a holistic view of the customer. As companies continue to gather more data across more touchpoints, customers’ expectations are rising. They expect relevant, real-time, right-time, individualized communications. In order to deliver on these expectations, companies must begin by thinking strategically about their organizational structure as it relates to loyalty.

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Topics: Retail, Customer Experience, Customer Engagement, Customer Data & Analytics, Loyalty Trends, Loyalty Strategy, Customer View

Thoughtful Segmentation Leads to Growth

Posted by Aimia on May 22, 2018 6:31:25 PM

With the customer truly driving brand interactions, we as marketers need to talk to our customers individually and personably. Bringing this 1:1 communication to scale is the challenge, but it’s one in which we’re narrowing the gap each day. The following are ways in which advanced segmentation is bringing us closer to this goal.

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Topics: Segmentation, Customer Experience, Customer View, Customer Engagement, Loyalty Strategy, Retail, SmartJourney

The Big Benefits of Personalization

Posted by Aimia on May 22, 2018 5:13:44 PM
It’s widely understood in the retail industry that personalization is key to connecting with customers. Companies understand that personalized communications and experiences have great influence on both customer retention and loyalty. However, the reality is many have yet to crack the code, and they often lack the tools to make it happen in a way that’s practical and efficient.
 
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Topics: SmartJourney, Retail, Personalization, Omni-channel | Digital, Customer Experience, Customer Engagement, Customer View, Customer Data & Analytics

Aimia Featured on Worldwide Business With kathy ireland

Posted by Aimia on May 22, 2018 4:02:02 PM

Worldwide Business with kathy ireland®  recently invited Aimia's proprietary loyalty team to  discuss how brands can adapt to the changing landscape of business by taking a customer-first approach. 

This segment covers

  • Removing data silos and using analytics to develop a holistic view of the customer
  • How brands can evolve by focusing on the customer
  • The 5 milestones to ideal in growing your highest value customers
  • Identifying behavioral segments and evaluating customer value at each step of the customer journey
  • Influencing consumer behavior through meaningful communication
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Topics: SmartJourney, Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Omni-channel | Digital, Segmentation, Customer Experience, Customer Engagement, Customer View, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics

This Is Your Golden Ticket to Predictable Customer Growth

Posted by Aimia on May 19, 2018 8:05:42 PM

We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing true ROI.

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Topics: Retail, Travel & Hospitality, Personalization, CPG, Telco, Financial Institutions, Omni-channel | Digital, Segmentation, Customer Experience, Customer Engagement, Customer View, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics

How Customers Spend Their Points

Posted by Erin Raese on May 1, 2018 10:06:00 AM

 

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Topics: Retail, Travel & Hospitality, Telco, Financial Institutions, CPG, Customer Experience, Customer Data & Analytics, Loyalty Strategy, Customer View, Customer Engagement