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5 Ways QSRs Can Increase Revenue and Margins for 2019

Posted by Erin Raese on Nov 5, 2018 7:47:10 AM


As leading QSRs look to stay competitive, it’s time to do more with data. For too long, restaurants have used punch cards – first physical then moving into the digital realm with mobile campaigns – to reward loyal customers.  While punch cards are a great engagement and repeat purchase tactic, they don’t collect the most important customer data. Your competition is beginning to invest in next gen retention strategies and technology to collect customer data to deliver personalized experiences across each customers’ journey.  Once you have critical customer data in hand, you can look across verticals and adopt the tactics other brands are using to increase engagement and retention.  


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Topics: Retail, Personalization, Omni-channel | Digital, Segmentation, Customer Experience, Customer View, Loyalty Strategy, Loyalty Trends

Investing in a Customer First Engine Room

Posted by Erin Raese on May 28, 2018 10:16:37 PM

Since the turn of the century, the age of information has seen masses of data dumped into disconnected silos across many retail organizations. Limited access, capability, focus and free time has meant that until very recently we were only able to skim stones across the surface of this pool of potentially rich insight. However, where once IT systems creaked to breaking point whenever a non-batch data request was made, the digital transformation of customer data management is now enabling the development of inter-connected information ecosystems and finally rich customer insight. With loyalty programs in which customers self-identify, retailers can connect disparate pieces of data across multiple silos and touchpoints to build a complete picture of their customers – what we call the Golden Profile. With this Profile, retailers create relevant messaging to reach their consumers in a meaningful, impactful way.

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Topics: Retail, Customer Engagement, Customer Data & Analytics, Omni-channel | Digital, Segmentation, Personalization

The Ticket to Flight Loyalty: The Golden Profile

Posted by Erin Raese on May 24, 2018 4:17:07 PM

Airlines have long been leaders and experts at cultivating dynamic, trend-setting loyalty programs. Their treasure trove of information allows marketers to engage with travelers in a meaningful way.

What airlines get right about loyalty is creating an experience for members that’s different from non-members – priority boarding, private lounges and free flights make customers feel valued. However, airlines can learn from other industries that rewarding for interactions beyond miles through social engagement, mobile, and surveys allows brands to gather more data to create truly personalized offers and communications.

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Topics: Travel & Hospitality, Personalization, Segmentation, Customer Experience, Customer Engagement, Loyalty Strategy, Customer Data & Analytics

Thoughtful Segmentation Leads to Growth

Posted by Erin Raese on May 22, 2018 6:31:25 PM

With the customer truly driving brand interactions, we as marketers need to talk to our customers individually and personably. Bringing this 1:1 communication to scale is the challenge, but it’s one in which we’re narrowing the gap each day. The following are ways in which advanced segmentation is bringing us closer to this goal.

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Topics: Segmentation, Customer Experience, Customer View, Customer Engagement, Loyalty Strategy, Retail, SmartJourney

Aimia Featured on Worldwide Business With kathy ireland

Posted by Aimia on May 22, 2018 4:02:02 PM

Worldwide Business with kathy ireland®  recently invited Aimia's proprietary loyalty team to  discuss how brands can adapt to the changing landscape of business by taking a customer-first approach. 

This segment covers

  • Removing data silos and using analytics to develop a holistic view of the customer
  • How brands can evolve by focusing on the customer
  • The 5 milestones to ideal in growing your highest value customers
  • Identifying behavioral segments and evaluating customer value at each step of the customer journey
  • Influencing consumer behavior through meaningful communication
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Topics: SmartJourney, Telco, Financial Institutions, CPG, Travel & Hospitality, Retail, Personalization, Omni-channel | Digital, Segmentation, Customer Experience, Customer Engagement, Customer View, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics

This Is Your Golden Ticket to Predictable Customer Growth

Posted by Erin Raese on May 19, 2018 8:05:42 PM

We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing true ROI.

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Topics: Retail, Travel & Hospitality, Personalization, CPG, Telco, Financial Institutions, Omni-channel | Digital, Segmentation, Customer Experience, Customer Engagement, Customer View, Loyalty Strategy, Loyalty Trends, Customer Data & Analytics